Here are some examples of my scenery research for the campaign
Thursday, April 24, 2008
Tuesday, April 22, 2008
FEEDBACK & NEW LOGO
Meeting went well. The idea of TURN YOUR LONDON GREEN is good.I only had few first visuals to present so far. What we agreed with was that logo needs to be changed. I have been trying to simplify the logo, the idea of the London Plane leaf does not seem to work, I do not like the leaf at all, so I came back to the original idea of having a plant or a tree as a symbol or logo of the campaign. Also the colours are wrong. More vibrant tones are more appropriate in order to highlight the campaign's message and make it more visible for people.
* Original logo was not liked, client did not want rounded or romantic looking fonts at
all. They specifically wanted the font to be clearly readable from distances as buses
plus other transport advertisement would use the campaign.
* The interlocking reminds of the tube map lines.
* The tree symbol – the logo was strong to use on its own and public could associate to
the campaign message.
* The logo was also related to the ‘power’ sign on most pc’s and was linked to the ticking
clock which is a good association to the campaign – turn your London Green.
Monday, April 21, 2008
WCRF
I have been searching for some information about 'Cancer Research UK' and I found another organization called World Cancer Research Fund WCRF, which I contacted and arranged meeting with design and production manager. Finally a positive response!!!
I am going to present the idea and some visuals tomorrow.
Fingers Crossed
World Cancer Research Fund
" WCRF UK is dedicated to saving lives by funding cancer research and providing education programmes that expand our understanding of the importance of our food and lifestyle choices in the cancer process.
On November 1 we launched our second expert report, the most comprehensive report on the subject ever published, which includes a series of recommendations that people can incorporate into their daily lives ".
http://www.wcrf-uk.org/index.lasso
In the mean time I have been trying to get in touch with few organizations who run Green Campaigns in order to bring my idea to the real world ( like Defra, Cancer Research or authorities who are responsible for situation in London - Major of London ). Unfortunately the results were not good for me, most of the contacted groups responded negatively or ignored me. Well....I will keep trying ....
EARTH DAY 22ND APRIL 2008
Thursday, April 17, 2008
LONDON FACTS
Air pollution in London is two to three times World Health Organisation (WHO) recommended levels in some of the busiest streets and resulted in the deaths of over 1,000 people in 2005 (which is more than four times the number that died from road traffic accidents).
For far too long, air pollution policy has failed to tackle air quality holistically (or fast enough). For example, some of the measures introduced to reduce particulate matter (PM2.5 and PM10) emissions from diesel engines (which have still not resulted in European Union (EU) legal limits for 2005 being met) have exacerbated the nitrogen dioxide (NO2) air pollution problem to the extent that Transport for London estimates that 1,370,000 people in London in 2008 will be exposed to unhealthy levels of nitrogen dioxide unless urgent further action is taken.
LONDON'S MOST POLLUTING ROADS VIDEO
THE DIFFERENCE BIOETHANOL CAN MAKE
For far too long, air pollution policy has failed to tackle air quality holistically (or fast enough). For example, some of the measures introduced to reduce particulate matter (PM2.5 and PM10) emissions from diesel engines (which have still not resulted in European Union (EU) legal limits for 2005 being met) have exacerbated the nitrogen dioxide (NO2) air pollution problem to the extent that Transport for London estimates that 1,370,000 people in London in 2008 will be exposed to unhealthy levels of nitrogen dioxide unless urgent further action is taken.
LONDON'S MOST POLLUTING ROADS VIDEO
THE DIFFERENCE BIOETHANOL CAN MAKE
Tuesday, April 15, 2008
LOGO
The leaf of the London Plane can be used as a logo of the campaign. The tree itself represents a plant which perfectly absorbs the CO2 and its planted in the cities to decrease the pollution emitted by means of transport.I think is a strong symbol and representation for London Green Campaign.
London Plane in 'ON THE STREETS' book by Peter Campbell
"(...) I pass the London Plane shown here most days as I cross Brunswick Gardens. I am not the only person who is taken with it: when I was making some primitive measurements and taking photographs a couple came up and told me that they felt as I did. I led them astray, however, because although I remembered rightly that Alan Mitchell says in his Field Guide to the Trees of Britain and Northern Europe that the circumference of a tree in inches at five feet above the ground gives a good idea of its age in years, I had forgotten that he also says that planes are an exception and increase at twice that rate. So even if my efforts with a piece of string were accurate, the 21 ft girth translates into 125 not 250 years. But Al Smith, who is in charge of trees for Camden Council, tells me that plane trees in Lincoln’s Inn are reckoned to be 180 years old and that, as these are of a like size, I was, perhaps, less far off than I thought.
(...)The origins of the London Plane are mysterious. It is almost certainly a hybrid: the result of a cross which took place somewhere in Spain or Southern France around 1650 between a specimen of the Oriental Plane (Platanus orientalis) – native in South-Eastern Europe and Asia – and the American Plane (Platanus occidentalis).
(...)The London Plane proved itself, above all, as a town tree. It is tough; its vigour, smooth leaves (which the rain washes clean) and a bark which is renewed by constant flaking make it immune to the effects of filthy air. Soot is no longer a problem but the London Plane is still regularly planted. Its only bad habit is producing hairy seeds and shoots; the tiny fibres irritate the skin and lungs, so tree work is now done in winter. It must be admired in our climate for itself alone: planes, planted in Southern Europe to give shade, are planted in London for magnificence.
LONDON PLANE
This tree is very tolerant of atmospheric pollution and root compaction, and for this reasons it is a popular urban roadside tree. It is now extensively cultivated in most temperate latitudes as an ornamental and parkland tree, and is a commonly planted tree in cities throughout the temperate regions of the world, especially in London !
FACTS
The issue of waste management and recycling is acute in London - the capital produces 17 million tonnes of waste each year, forecast to rise to 26.5 million tonnes in 2020. The Mayor's Greater London Authority sets the framework for dealing with waste within a London-wide Municipal Waste Management Strategy including recycling targets for the London Boroughs to meet, which are made statutory within the London Plan. The existing organisational arrangements however are complex with a number of waste disposal authorities at sub-regional and local levels.
RECYCLING: USE OF PLASTIC:
Some plastics have been associated with negative health effects. Plastics are durable and degrade very slowly. In some cases, burning plastic can release toxic fumes. Also, the manufacturing of plastics often creates large quantities of chemical pollutants. Unfortunately, recycling plastics has proven difficult. The biggest problem with plastic recycling is that it is difficult to automate the sorting of plastic waste, and so it is labor intensive. Typically, workers sort the plastic by looking at the resin identification code, though common containers like soda bottles can be sorted from memory. Other recyclable materials, such as metals, are easier to process mechanically. However, new mechanical sorting processes are being utilized to increase plastic recycling capacity and efficiency.
Easy Ways to Help Save the Planet in 30 Minutes or Less
You may not be able to reduce global warming, end pollution and save endangered species single-handedly, but by choosing to live an earth-friendly lifestyle you can do a lot every day to help achieve those goals. Here are five simple things you can do—in 30 minutes or less—to help protect the environment and save Planet Earth.
Public Transportation: Fast Track to Fewer Emissions and Energy Independence
One of the easiest ways to pocket some extra green while living green is to use public transportation as often as possible. Using public transportation instead of driving alone in your car is good for the planet and good for your budget. Families that use public transportation regularly can save more money annually than the average U.S. household spends on food.
Environmental Issues: Environmentally Friendly Ca rOwnership
Green living can extend to environmentally friendly cars and car ownership. Here's how to make your car more environmentally friendly.
Sales of Honda's New Natural Gas-Powered Car Pick Up Speed
With gasoline prices soaring, more people are looking for alternatives to gas-guzzling cars. Now Honda has become the first automaker in the U.S. to offer consumers a car that runs on natural gas, the same fuel you may use to heat your home or cook your breakfast before driving to work every morning.
Whole Foods Pledges to Stop Using Plastic Bags
Whole Foods, one of the leading natural and organic grocery chains in North America, has decided to ban the use of plastic bags in every one of its 270 stores--a move that will take 150 million plastic bags out of circulation each year.
Quick Tips: Stop Using Plastic Bags
Americans throw away almost 100 billion plastic bags every year, and only 1 percent to 3 percent are ever recycled, leaving the rest to clog streams, foul landscapes, and kill birds and marine mammals. Learn how you can help the environment by reducing the number of plastic bags that are produced and discarded.
What are the Health Risks of Tap Water?
RECYCLING: USE OF PLASTIC:
Some plastics have been associated with negative health effects. Plastics are durable and degrade very slowly. In some cases, burning plastic can release toxic fumes. Also, the manufacturing of plastics often creates large quantities of chemical pollutants. Unfortunately, recycling plastics has proven difficult. The biggest problem with plastic recycling is that it is difficult to automate the sorting of plastic waste, and so it is labor intensive. Typically, workers sort the plastic by looking at the resin identification code, though common containers like soda bottles can be sorted from memory. Other recyclable materials, such as metals, are easier to process mechanically. However, new mechanical sorting processes are being utilized to increase plastic recycling capacity and efficiency.
Easy Ways to Help Save the Planet in 30 Minutes or Less
You may not be able to reduce global warming, end pollution and save endangered species single-handedly, but by choosing to live an earth-friendly lifestyle you can do a lot every day to help achieve those goals. Here are five simple things you can do—in 30 minutes or less—to help protect the environment and save Planet Earth.
Public Transportation: Fast Track to Fewer Emissions and Energy Independence
One of the easiest ways to pocket some extra green while living green is to use public transportation as often as possible. Using public transportation instead of driving alone in your car is good for the planet and good for your budget. Families that use public transportation regularly can save more money annually than the average U.S. household spends on food.
Environmental Issues: Environmentally Friendly Ca rOwnership
Green living can extend to environmentally friendly cars and car ownership. Here's how to make your car more environmentally friendly.
Sales of Honda's New Natural Gas-Powered Car Pick Up Speed
With gasoline prices soaring, more people are looking for alternatives to gas-guzzling cars. Now Honda has become the first automaker in the U.S. to offer consumers a car that runs on natural gas, the same fuel you may use to heat your home or cook your breakfast before driving to work every morning.
Whole Foods Pledges to Stop Using Plastic Bags
Whole Foods, one of the leading natural and organic grocery chains in North America, has decided to ban the use of plastic bags in every one of its 270 stores--a move that will take 150 million plastic bags out of circulation each year.
Quick Tips: Stop Using Plastic Bags
Americans throw away almost 100 billion plastic bags every year, and only 1 percent to 3 percent are ever recycled, leaving the rest to clog streams, foul landscapes, and kill birds and marine mammals. Learn how you can help the environment by reducing the number of plastic bags that are produced and discarded.
What are the Health Risks of Tap Water?
NRDC does caution, however, that “pregnant women, young children, the elderly, people with chronic illnesses and those with weakened immune systems can be especially vulnerable to the risks posed by contaminated water.” The group suggests that anyone who may be at risk obtain a copy of their city’s annual water quality report (they are mandated by law) and review it with their physician.
What are the Health Risks of Bottled Water?
What are the Health Risks of Bottled Water?
As for bottled water, it is first important to know that 25 to 30 percent of it comes straight from municipal tap water systems, despite the pretty nature scenes on the bottles that imply otherwise. Some of that water goes through additional filtering, but some does not. NRDC has researched bottled water extensively and has found that it is “subject to less rigorous testing and purity standards than those which apply to city tap water.”
Bottled water is required to be tested less frequently than tap water for bacteria and chemical contaminants, and U.S. Food and Drug Administration bottled water rules allow for some contamination by E. coli or fecal coliform, contrary to EPA tap water rules that prohibit any such contamination.
Goal: Make Tap Water Safe for Everyone
The bottom line is that we have invested considerably in highly efficient municipal water delivery systems that bring this precious liquid straight to our kitchen faucets any time we need it. Instead of taking that for granted and relying on bottled water instead, we need to make sure our tap water is clean and safe for all.
Some trees are better than others at absorbing carbon dioxide
Trees are important tools in the fight to stave off global warming, because they absorb and store the key greenhouse gas emitted by our cars and power plants, carbon dioxide (CO2), before it has a chance to reach the upper atmosphere where it can help trap heat around the Earth’s surface.
All Plants Absorb Carbon Dioxide, but Trees are Best_While all living plant matter absorbs CO2 as part of photosynthesis, trees process significantly more than smaller plants due to their large size and extensive root structures.
Plant the Right Tree for the Right Location_Scientists are busy studying the carbon sequestration potential of different types of trees in various parts of the U.S., including Eucalyptus in Hawaii, loblolly pine in the Southeast, bottomland hardwoods in Mississippi, and poplars in the Great Lakes.
“There are literally dozens of tree species that could be planted depending upon location, climate and soils,” says Stan Wullschleger, a researcher at Tennessee’s Oak Ridge National Laboratory who specializes in the physiological response of plants to global climate change.
Choose Low-Maintenance Trees to Maximize Carbon Absorption_Dave Nowak, a researcher at the U.S. Forest Service’s Northern Research Station in Syracuse, New York has studied the use of trees for carbon sequestration in urban settings across the United States. A 2002 study he co-authored lists the Common Horse-chestnut, Black Walnut, American Sweetgum, Ponderosa Pine, Red Pine, White Pine, LONDON PLANE, Hispaniolan Pine, Douglas Fir, Scarlet Oak, Red Oak, Virginia Live Oak and Bald Cypress as examples of trees especially good at absorbing and storing CO2. Nowak advises urban land managers to avoid trees that require a lot of maintenance, as the burning of fossil fuels to power equipment like trucks and chainsaws will only erase the carbon absorption gains otherwise made.
Plant Any Tree Appropriate for Region and Climate to Offset Global Warming_Ultimately, trees of any shape, size or genetic origin help absorb CO2. Most scientists agree that the least expensive and perhaps easiest way for individuals to help offset the CO2 that they generate in their everyday lives is to plant a tree…any tree, as long as it is appropriate for the given region and climate.
Bottled water is required to be tested less frequently than tap water for bacteria and chemical contaminants, and U.S. Food and Drug Administration bottled water rules allow for some contamination by E. coli or fecal coliform, contrary to EPA tap water rules that prohibit any such contamination.
Goal: Make Tap Water Safe for Everyone
The bottom line is that we have invested considerably in highly efficient municipal water delivery systems that bring this precious liquid straight to our kitchen faucets any time we need it. Instead of taking that for granted and relying on bottled water instead, we need to make sure our tap water is clean and safe for all.
Some trees are better than others at absorbing carbon dioxide
Trees are important tools in the fight to stave off global warming, because they absorb and store the key greenhouse gas emitted by our cars and power plants, carbon dioxide (CO2), before it has a chance to reach the upper atmosphere where it can help trap heat around the Earth’s surface.
All Plants Absorb Carbon Dioxide, but Trees are Best_While all living plant matter absorbs CO2 as part of photosynthesis, trees process significantly more than smaller plants due to their large size and extensive root structures.
Plant the Right Tree for the Right Location_Scientists are busy studying the carbon sequestration potential of different types of trees in various parts of the U.S., including Eucalyptus in Hawaii, loblolly pine in the Southeast, bottomland hardwoods in Mississippi, and poplars in the Great Lakes.
“There are literally dozens of tree species that could be planted depending upon location, climate and soils,” says Stan Wullschleger, a researcher at Tennessee’s Oak Ridge National Laboratory who specializes in the physiological response of plants to global climate change.
Choose Low-Maintenance Trees to Maximize Carbon Absorption_Dave Nowak, a researcher at the U.S. Forest Service’s Northern Research Station in Syracuse, New York has studied the use of trees for carbon sequestration in urban settings across the United States. A 2002 study he co-authored lists the Common Horse-chestnut, Black Walnut, American Sweetgum, Ponderosa Pine, Red Pine, White Pine, LONDON PLANE, Hispaniolan Pine, Douglas Fir, Scarlet Oak, Red Oak, Virginia Live Oak and Bald Cypress as examples of trees especially good at absorbing and storing CO2. Nowak advises urban land managers to avoid trees that require a lot of maintenance, as the burning of fossil fuels to power equipment like trucks and chainsaws will only erase the carbon absorption gains otherwise made.
Plant Any Tree Appropriate for Region and Climate to Offset Global Warming_Ultimately, trees of any shape, size or genetic origin help absorb CO2. Most scientists agree that the least expensive and perhaps easiest way for individuals to help offset the CO2 that they generate in their everyday lives is to plant a tree…any tree, as long as it is appropriate for the given region and climate.
LONDON GREEN CAMPAIGN
IDEA: DESIGN A CAMPAIGN
THEME: LONDON GREEN
My FMP idea is to design a campaign, which would follow the contemporary theme of being eco- friendly and green! London Green Campaign aims to create awareness of the level of pollution in the city and how much waste has been produced each year. Campaign would encourage people to decrease numbers of cars used in the city and usage of plastic, creating awareness of how important the recycling is. Campaign would show how polluted London is and how easy is to decrease the pollution.
What can we do/change to keep London Green? Keep London Green – simple replace the car by “green” bike! Bike is cheaper, greener, friendlier healthier, faster, easier to mover around the city. The GREEN BIKE would be one of the symbols of my campaign. The campaign would involve billboards designs, posters designs, handouts,campaign logo, possibly gadgets supporting the campaign like badges, hats, t-shirts,green mascot ...I also have an idea of a white ( angel ) bus. White - eco bus which uses the solar energy would be used for a LONDON GREEN TOUR. This tour is free,goes for couple of days and goes through central London passing the symbolic and most characteristic places of the city like Trafalgar Square, Big Ben or London Eye, around which there would be campaign displays like posters and billboards informing people of important facts of pollution or recycling. The bus is white to show what happens with it after driving it around London for couple of days. Is it still white? Can you see how much pollution is emitted in the capital, its is all gathered on the white surface of the bus.
I also thought of using the plastic waste as a part of a design. For example, I could design a billboard made of plastic bottles which where produced by one person during certain time, like a week or a month. The billboard could be a part of the London Green Tour. There would be handouts inviting for the free tour which would include the map of the tour, the stops....
Once you get on the bus you have to wear a special hat and a t-shirt supporting the Green Campaign. The driver is dressed up as a mascot, one of the symbols of the campaign.
THEME: LONDON GREEN
My FMP idea is to design a campaign, which would follow the contemporary theme of being eco- friendly and green! London Green Campaign aims to create awareness of the level of pollution in the city and how much waste has been produced each year. Campaign would encourage people to decrease numbers of cars used in the city and usage of plastic, creating awareness of how important the recycling is. Campaign would show how polluted London is and how easy is to decrease the pollution.
What can we do/change to keep London Green? Keep London Green – simple replace the car by “green” bike! Bike is cheaper, greener, friendlier healthier, faster, easier to mover around the city. The GREEN BIKE would be one of the symbols of my campaign. The campaign would involve billboards designs, posters designs, handouts,campaign logo, possibly gadgets supporting the campaign like badges, hats, t-shirts,green mascot ...I also have an idea of a white ( angel ) bus. White - eco bus which uses the solar energy would be used for a LONDON GREEN TOUR. This tour is free,goes for couple of days and goes through central London passing the symbolic and most characteristic places of the city like Trafalgar Square, Big Ben or London Eye, around which there would be campaign displays like posters and billboards informing people of important facts of pollution or recycling. The bus is white to show what happens with it after driving it around London for couple of days. Is it still white? Can you see how much pollution is emitted in the capital, its is all gathered on the white surface of the bus.
I also thought of using the plastic waste as a part of a design. For example, I could design a billboard made of plastic bottles which where produced by one person during certain time, like a week or a month. The billboard could be a part of the London Green Tour. There would be handouts inviting for the free tour which would include the map of the tour, the stops....
Once you get on the bus you have to wear a special hat and a t-shirt supporting the Green Campaign. The driver is dressed up as a mascot, one of the symbols of the campaign.
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