LONDON GREEN CAMPAIGN

IDEA: DESIGN A CAMPAIGN
THEME: LONDON GREEN

My FMP idea is to design a campaign, which would follow the contemporary theme of being eco- friendly and green! London Green Campaign aims to create awareness of the level of pollution in the city and how much waste has been produced each year. Campaign would encourage people to decrease numbers of cars used in the city and usage of plastic, creating awareness of how important the recycling is. Campaign would show how polluted London is and how easy is to decrease the pollution.
What can we do/change to keep London Green? Keep London Green – simple replace the car by “green” bike! Bike is cheaper, greener, friendlier healthier, faster, easier to mover around the city. The GREEN BIKE would be one of the symbols of my campaign. The campaign would involve billboards designs, posters designs, handouts,campaign logo, possibly gadgets supporting the campaign like badges, hats, t-shirts,green mascot ...I also have an idea of a white ( angel ) bus. White - eco bus which uses the solar energy would be used for a LONDON GREEN TOUR. This tour is free,goes for couple of days and goes through central London passing the symbolic and most characteristic places of the city like Trafalgar Square, Big Ben or London Eye, around which there would be campaign displays like posters and billboards informing people of important facts of pollution or recycling. The bus is white to show what happens with it after driving it around London for couple of days. Is it still white? Can you see how much pollution is emitted in the capital, its is all gathered on the white surface of the bus.
I also thought of using the plastic waste as a part of a design. For example, I could design a billboard made of plastic bottles which where produced by one person during certain time, like a week or a month. The billboard could be a part of the London Green Tour. There would be handouts inviting for the free tour which would include the map of the tour, the stops....
Once you get on the bus you have to wear a special hat and a t-shirt supporting the Green Campaign. The driver is dressed up as a mascot, one of the symbols of the campaign.