Meeting went well. The idea of TURN YOUR LONDON GREEN is good.I only had few first visuals to present so far. What we agreed with was that logo needs to be changed. I have been trying to simplify the logo, the idea of the London Plane leaf does not seem to work, I do not like the leaf at all, so I came back to the original idea of having a plant or a tree as a symbol or logo of the campaign. Also the colours are wrong. More vibrant tones are more appropriate in order to highlight the campaign's message and make it more visible for people.
* Original logo was not liked, client did not want rounded or romantic looking fonts at
all. They specifically wanted the font to be clearly readable from distances as buses
plus other transport advertisement would use the campaign.
* The interlocking reminds of the tube map lines.
* The tree symbol – the logo was strong to use on its own and public could associate to
the campaign message.
* The logo was also related to the ‘power’ sign on most pc’s and was linked to the ticking
clock which is a good association to the campaign – turn your London Green.
No comments:
Post a Comment