the back of the White Bus Tour flyer includes the tour map with the bus stops and tour info:

celebrate your pledge
to turn london green
and take the white bus
tour around london’s
prestigious landmarks
for free all day on
30th august 2008.

our green agents will
also be onboard to
dispense with vital co2
facts and figures.
They will also help you take on
the change by answering any questions
you may have and impart with some
brilliant and easy green tips and ideas.

and whilst you rumba
your way through the streets of london,
do not forget to grab your exclusive
london green goddie bag to remind
you of your eventful day!

the front of the White Bus Tour flyer which has been created in order to advertise the tour event

handouts

inside of the campaign leaflet with tube map

Campaign leaflet with tube map includes info about the London Green Campaign/ the facts about pollution/ the simple green everyday solution to improve quality of our life and help turn London Green by cutting on CO2

The leaflets inside:

LONDON GREEN 2008
turning green ...
is now at forefront of every
nation’s agenda, a way of living
imperative in conserving our
planets natural resources and
in reducing the impact on our
already strained environment.
This means individually we must
all become aware of our
ecological footprint, challenge
our way of living and introduce
greener habits that collectively
create a better future for us
and future generations to come.

Large cities such as London
account for over 75% of the
world’s greenhouse gases and
London’s responsibility is to
lead others in taking action now.
As a pledge to make a change to
their lifestyles and embrace going
green, the London Green initiative
is an interactive and educational
dialogue with Londoners informing
them of vital facts and effects on
our environment. Ultimately, it
delivers an encouraging message
of how small changes individually
will help towards thegreater goal
of making our great city cleaner,
healthier and greener.

THE POLLUTED FUTURE

The shocking truth for all of us
is that time is running out.
Scientists have reached a consensus
that carbon dioxide emissions from
human activities are the major cause
of global warming, the next question is:
how can we stop it? can we just cut back
on carbon, or do we need to go cold turkey?
According to a new study by scientists,
halfway measures will not do the job.
To stabilize our planet’s climate, we
need to find ways to kick the carbon habit
altogether. if we do not - within 50 years
global warming will accelerate to the point
where the planet and its inhabitants will
literally suffocate.


Start your greener lifestyle
with some of our simple everyday
suggestions ...

- cancel the junk mail
- say no to carrier bags
- buy in bulk to reduce packaging
- compost your food waste
- give unwanted items to charity
- don’t leave appliances on standby
- boil as much water as you need
- switch off unnecessary lights
- switch to low energy light bulbs

ACT NOW - CUT ON C02

LEAFLETS

 

 general information leaflet (outside)

POSTCARDS

postcards

SHOWCASE

example of the "showcase" design, which is a quick visual overview of the whole campaign

London Green T-shirt original design has changed slightly after taking on board some feedback from the client, now its more relevant to the White Bus Tour and London city

well...I think I am really unlucky today...I cant upload any photos!!!! more updates on its way ...

Updates.......
Its been really busy time as we approaching the deadline of FMP and the show.....
Now it all starts make sense.....the visuals, concept, green messages, THE CAMPAIGN!!!
I finally managed to print the media folder which has been designed in order to present all the visuals to my client. It costs lots of stress and work but at the and Im happy with the result, just to mention, we were really restricted by the time and the budget, so again, I am really happy it all looks good. The folder contains the showcase pocket, which is the introduction and overview of the campaign, secondly it includes leaflets section ( campaign info, pollution/solution handouts, white bus tour & map notifications/ adverts), it also includes postcards with the visuals representing the campaign and the last part is posters and advertising.
The advertising case has been created in order to highlight the client the top spots in London that we aim for ( the central location and transport services like tube, buses ....), the spots that the campaign will be displayed and shown to the audience.
We aim for people who live, work, study or visit London, who spend their time traveling around the city, who are busy living their stressful life but still can stop for a second in front of an eye - catching billboard.
Moreover, the goody bag is READY now.....the t-shirt design has changed, the client preferred white t-shirt with london skyline in the background, they wanted to highlight the fact that the campaign takes place in such metropolitan city like London, which should encourage other big cities to put the foot down on the pollution problem and support London in its action.