Updates.......
Its been really busy time as we approaching the deadline of FMP and the show.....
Now it all starts make sense.....the visuals, concept, green messages, THE CAMPAIGN!!!
I finally managed to print the media folder which has been designed in order to present all the visuals to my client. It costs lots of stress and work but at the and Im happy with the result, just to mention, we were really restricted by the time and the budget, so again, I am really happy it all looks good. The folder contains the showcase pocket, which is the introduction and overview of the campaign, secondly it includes leaflets section ( campaign info, pollution/solution handouts, white bus tour & map notifications/ adverts), it also includes postcards with the visuals representing the campaign and the last part is posters and advertising.
The advertising case has been created in order to highlight the client the top spots in London that we aim for ( the central location and transport services like tube, buses ....), the spots that the campaign will be displayed and shown to the audience.
We aim for people who live, work, study or visit London, who spend their time traveling around the city, who are busy living their stressful life but still can stop for a second in front of an eye - catching billboard.
Moreover, the goody bag is READY now.....the t-shirt design has changed, the client preferred white t-shirt with london skyline in the background, they wanted to highlight the fact that the campaign takes place in such metropolitan city like London, which should encourage other big cities to put the foot down on the pollution problem and support London in its action.