Turning Green … is now at the forefront of every nations agenda, a way of living imperative in conserving our planets natural resources and in reducing the impact on our already strained environment. This means individually we must all become aware of our ecological footprint, challenge our way of living and introduce greener habits that collectively create a better future for us and future generations to come.
Large cities account for over 75% of the world’s greenhouse gases and London has its responsibility to lead others in taking action now. As a pledge to make a change to their lifestyles and embrace going green, the London Green Initiative is an interactive and educational dialogue with Londoners informing them of vital facts and effects on our environment. Ultimately, it delivers an encouraging message of how small changes individually will help towards the greater goal of making our great city cleaner, healthier and greener.
Audience Reach
Populace living and working in London
Transitory public such as tourists, business people, students, other UK travellers, etc
Leaflets are also ideal for colleges, hospitals and public service arenas
The Final Phase – Interact With Us and Have Some Fun!
The campaign culminates in The London White Bus Tour, an innovative visual take on the red bus highlighting Londoners pledge to its city. Free tours will circumnavigate around the famous landmarks of London. The visual and conceptual message of the ‘white bus’ draws upon the importance of making London cleaner and greener for all now and for the future.
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