Retro style and non green landmarks
* Use of images that the general public would relate to London
* Address the need to make these areas much more green – turn your London Green
* Retro worked better because it is clearer to the eye what the campaign is trying to say:
from polluted to green. It is also stronger to the public – they will not forget. Its
memorable, eye catching, strong association.
* The colour was chosen after several attempts in other green shades, it was striking – yes
it is lurid to a degree but a strong association to the public which will be remembered
once the campaign finishes.