FOLDER DESIGN

Folder Design - Media Pack for the initiative for London Green became a part of my project after time consuming oranisation of the visual material that has been already produced. The pack its excellent idea for presentation of the product to the client.

Folder design had taken me a lot of time because it is difficult to measure everything precisely and plan where it will fold and how thick it supposed to be. The other difficult part of it is that is not a standard folder, usually presentation folders have only two parts,mine has three. So I went to couple different places to find out how to print it and if it is possible to do it, unfortunately no one does this kind of customized folders. Normally if you want to print a folder, you have to order minimum of 50, which costs at least £200. I began to stressed about it and decided to contact a designer back home ( Poland ) and find out about places where I could print the folder. Fortunately there is a private company which does this kind of designs, so I got in touch with them and explained what I would like to produce. I had to design and measure everything really carefully and predict the thickness of the folder and pockets inside of it. I have finished it last night and have emailed all my files. Now its the most stressful part-WAITING!! I hope that everything will come up as I designed and that they will sent it back to be on time!

* The campaign has changed significantly since the start, all around the client’s feedback and what has been requested. Once the media pack ( campaign folder ) is created the client will then move to stage 2 and present it to the focus group to run sample response.